• McGivney & Kluger
  • McGivney & Kluger
  • McGivney & Kluger
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McGivney & Kluger, an established law firm with twelve locations across the United States, asked LetterShop to refresh their identity and design a new website from the ground up. Having built a successful practice over twenty years, M&K felt it was important that their logo and color scheme generally be kept intact, but they welcomed LetterShop's refinements to their mark, and the more cohesive sense of color now evident in their online presence. Because McGivney & Kluger understood that Google “likes” websites with content that is frequently updated, they wanted the power to generate web content themselves. LetterShop recommended they build their new site using a content management system (CMS), and created a back-end interface that would maintain the integrity of the site design after years of updating by non-designers.